tag:blogger.com,1999:blog-1955679810784906545.post1294355351791341037..comments2023-11-03T06:03:00.916-06:00Comments on Cultural Marketing: Hispanic Marketing Communication: Magic to Hispanic Marketing?Heath Andersonhttp://www.blogger.com/profile/08501887886390539840noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1955679810784906545.post-65598731452444048332008-08-17T23:50:00.000-06:002008-08-17T23:50:00.000-06:00You are absolutely right. As I teach an undergradu...You are absolutely right. As I teach an undergraduate course on Hispanic Marketing under the supervision of Dr. Korzenny himself, I always remind my students to be humble about the knowledge they have about a culture. Being born in any given culture does not give you a VIP ticket into such culture. Although the majority of my students tend to be bilingual (English/Spanish) and part of US Hispanic families, I remind them, that it is both a blessing and a curse since we tend to bring or biases as well as our expertise to the table.Antonietahttps://www.blogger.com/profile/04491648855298493220noreply@blogger.com